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Rogers & Vice team up to launch new television station Viceland

The Viceland logo. VICE MEDIA.

There’s a brand-new number on the dial: Viceland, a television channel with original content from around the world, officially launched on Monday morning.

The 24-hour TV channel is co-owned by VICE Media and Rogers Media. Viceland is geared toward a millennial viewer (those born in the early 1980s to the early 2000s) and covers not only news, but also food, music, travel, and yes, marijuana.

One of their first series follows Canadian actor Ellen Page, who recently came out. In the series ‘Gaycation,’ she and her best friend Ian Daniel travel to other countries to experience their LGBT scenes.

“Probably everyone has heard of Ellen Page. She’s doing an amazing series” Michael Kronish, the vice-president of television for Vice Media, told 680 NEWS.

“We’re also doing a music show called ‘Noisey,’ and another TV show called ‘Vice Guide to Film’ which will play on Friday nights.”

The channel will also air ‘Weediquette,’ about the legal marijuana industry, which started on Vice.com.


Related stories:

Viceland content will be made in Canada, for a global audience

Watch the pilot episodes of some upcoming Viceland shows right ow


One of the biggest differences between Viceland and other stations is that most of their shows will be produced in-house (not purchased). Filmmaker Spike Jonze, a co-president at Viceland, said that was intentional

While “most channels are just a collection of shows, we wanted Viceland to be different, to feel like everything on there has a reason to exist and a strong point of view,” Jonze told Vice.com.

“Our mission with the channel is not that different from what our mission is as a company: It’s us trying to understand the world we live in by producing pieces about things we’re curious about, or confused about, or that we think are funny.”

Rogers and Vice Media teamed up to launch the channel. A three-month free preview of Viceland is available on Rogers Channel 15.

Rogers is the parent company of Viceland and this website.

Click here to find out how to watch Viceland or check out the channel guide below.

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