Roll Up The Rim will have you doing a double take when it starts on Monday.
As part of the company’s 50th anniversary the annual tradition will give customers two chances to win.
A blue arrow will accompany the usual yellow arrow on every cup, marking the spot of a second Roll Up The Rim location.
— Tim Hortons (@TimHortons) February 17, 2014
On Sunday, Tim Hortons confirmed the news on Twitter to an excited customer saying “Yeah, we thought you’d like that!”
Some of the prizes include 40 grand prizes of the 2014 Toyota Corolla Sport, 100 $5,000 Visa prepaid cards, 25,000 $100 Tim Cards, and millions in coffee and food.
With the bonus roll, Tim Hortons customers also have the chance to win 10 additional prizes of the 2014 Toyota Corolla Sport.
Customers who treat each other to coffee can also create a “Pre-Cup” on rolluptherimtowin.com before rolling for prizes. It can be printed, downloaded and emailed, or shared via Facebook.
“Our guests are generous with each other and every day thousands of Canadians treat their friends to a hot beverage from Tim Hortons,” Glenn Hollis, vice-president of brand strategy, marketing and guest experience at Tim Hortons, said in a release.
“But with more than $57 million in prizes available what happens if that coffee becomes a Toyota Corolla Sport?
“Last year, our Coffee Conscience poll showed that 65 per cent of Canadians would keep the car if treated to a winning cup of Tims, so to help ease any awkward conversations between friends, this Roll Up season we’ve created a fun and friendly Pre-Cup. It’s all in good humour, but it just may help to solve a moral dilemma all the same.”
Roll Up The Rim first began in 1986 with the largest prize being snack pack of Timbits.