Toronto police will launch their festive RIDE campaign Thursday in an effort to ensure impaired drivers are off the roads during the holiday season.

The campaign will kick off at Humber College at 205 Humber College Blvd. at 11 a.m.

Ontario Provincial Police will launch their festive RIDE campaign on Saturday.

According to provincial police, 61 people have died in alcohol-related collisions within OPP jurisdiction so far this year. That is up 17 per cent from last year’s 52 fatalities.

Last year, OPP officers charged 682 drivers with impaired driving and issued a warn range suspension to 583 drivers during the RIDE program. The number of charges laid was more than double the 308 charges issued in the 2010-2011 festive RIDE program.

Police advise if you are going to drink, take a taxi, take public transit, arrange a designated driver or stay overnight.