Toronto police have launched a gas theft awareness campaign following the death of gas attendant Jayesh Prajapati.

The campaign is meant as a deterrent to gas theft. Part of the campaign reads that “gas thieves are easy to find,” noting many gas stations record licence plates.

“This strikes me as a pretty stupid crime,” chief Bill Blair said during a news conference at police headquarters on Tuesday.

“It’s often done in a public place, where video is available. Not every thief is a genius,” he added.

The poster campaign shows mug shots of actors posing as gas thieves and warns of the penalties of theft. The posters, which will be displayed at gas pumps, also list the number for Crime Stoppers.

“I want everyone who might be inclined to commit these crimes to know that the people of Toronto, the people of Ontario, are watching,” Blair said.

Blair as well as representatives from the Canadian Fuels Association, the Ontario Convenience Stores Association (OCSA), and the Canadian Independent Petroleum Marketers Association (CIPMA) attended the news conference.

Prajapati, 44, was killed in an alleged gas-and-dash on Sept. 15.

Prajapati died while trying to stop a driver who left a west-end Shell station without paying for the nearly $113 in fuel.

His friends and family claim employees at his station were forced to cover the costs of thefts, according to a published report. But the station owner denies the allegation.

Max Edwin Tutiven, 39, who police believe may have fled to Montreal, is wanted for second-degree murder in Prajapati’s death.

No arrests have been made. Blair referred all questions about the investigation to the homicide unit.

Liberal MPP Mike Colle is pushing for a law, dubbed Jayesh’s Law, which would force Ontarians to pre-pay at the pump to help curb so-called gas-and-dash thefts. He has also asked for a coroner’s inquest into the deaths of Prajapati and Hashem Atifeh Rad, who died in a Mississauga gash-and-dash in May 2011.

Blair supports Jayesh’s Law.